Introduction
WhatsApp is a popular messaging app that has been used and trusted by users for over a decade. It was purchased by Facebook in February 2014 for US$19 billion, making it one of the most valuable acquisitions made by the social media giant. The platform had over 1.3 billion active monthly users in June 2019, according to Statista. WhatsApp is available on multiple platforms such as iOS, Android and Windows Phone devices as well as desktop computers via web browsers. Its popularity means that an increasing number of consumers are using it to make purchases online – especially insurance sales since they need high levels of trust before committing to signing up with an insurer.
Most consumers prefer to do research online before making a purchase.
You may have heard that more people are doing their research online before making a purchase. This is true for many products, but it’s especially true for insurance.
A consumer who wants to buy insurance will look to the internet first because they know that there are plenty of resources available—including social media, mobile apps, search engines, online forums and review sites—to help them find what they need. Most consumers don’t want to spend hours sifting through all these options in-person; instead they prefer to do it all from the comfort of their own homes with a laptop or tablet at hand.
It’s possible to increase insurance sales through WhatsApp.
It’s possible to increase insurance sales through WhatsApp.
WhatsApp is a popular messaging platform that allows you to reach a large customer base and engage them without having to go through the process of setting up an account on Facebook or Instagram, or registering for email accounts. This makes it easier for customers who are not on social media platforms and haven’t registered for email accounts to get in touch with you.
WhatsApp can be integrated with existing customer engagement platforms.
You might have noticed that a lot of companies are using WhatsApp as an integral part of their customer engagement strategy. It’s no surprise, really: it’s a free platform that allows you to communicate with your customers wherever they are and whenever it suits them best—and these days, many people look at their phones first thing in the morning before they even get out of bed.
WhatsApp can be integrated with other tools in order to create the perfect solution for your business needs. Here are some examples:
- Customer service software such as Zendesk or Freshdesk allows businesses to manage multiple websites’ inboxes from one platform and send automated replies through SMS messages or emails when someone sends a message on WhatsApp.* CRM systems like Salesforce allow insurance agents to track leads from start (when someone fills out an inquiry form) until completion (when the policy is bought).* Analytics tools like Google Analytics let you see which areas of your site are most commonly visited by people who come for quotes but end up making purchases elsewhere due to higher prices or unfavorable conditions offered by competitors
WhatsApp is also a useful channel for customer service and support.
WhatsApp is also a useful channel for customer service and support. While SMS can work well for sending out information, it tends to be less effective at getting feedback or resolving issues. It’s also much easier for customers to post comments about their experiences on social media than it is with an insurance company’s website. WhatsApp gives agents the opportunity to have conversations in real time with customers who are having issues with their policies or claims, helping them resolve issues faster and improve customer satisfaction in the long run.
The platform allows you to use private and group chats, voice messages, video calls and images.
WhatsApp is a great way to communicate with your customers. It allows you to use private and group chats, voice messages, video calls and images.
This way, you can reach out to them in the most convenient way possible by giving them a link that they can click on if they want to talk to their agent or do business with your company.
If they’re interested in learning more about your insurance policies or getting quotes from different companies, this could be the best way for them because it’s fast and easy!
WhatsApp must be used in conjunction with other marketing and sales techniques for the best results
WhatsApp is a great way to reach out to existing clients, and can be used as an extension of your marketing strategy. However, it must be used in conjunction with other marketing and sales techniques for the best results. WhatsApp allows you to connect with customers, build relationships with them and provide service on the go. It also gives you access to customer feedback so that you can improve your services based on feedback from existing customers.
Conclusion
That’s it! We hope you found this article helpful, and we encourage you to try out these tips for yourself. Good luck on your sales journey!
