We are in the midst of an OTT revolution and there is a lot of innovation happening in the space. One area that has been neglected however, is audience engagement. In this blog post we will explore how conversational AI can be used to innovate audience engagement strategies within OTT platforms. We will also look at what it takes to build a successful chatbot experience and some of the considerations you need to make when launching your own conversational AI strategy into one of these platforms
Is WhatsApp Marketing a Fad?
WhatsApp marketing is not a fad. WhatsApp is used by more people than any other messaging app and it is the most popular messaging app in India and Brazil, where many of us are hoping to reach our audiences. According to eMarketer, India has over 200 million market players and Brazil has over 110 million monthly active users (MAUs).
WhatsApp has also added features like 2FA for additional security on their platform which makes it an attractive medium for marketers. In addition, WhatsApp has started experimenting with ads in India within groups which gives brands another opportunity to reach their customers if they want to advertise on WhatsApp.
Creating a Unique Chatbot Experience
Chatbots can be used to create a unique chatbot experience, but there are a few things you need to keep in mind when creating your own chatbot.
The first thing you should do is ask yourself what you want your audience engagement to look like? What is the purpose of having a chatbot? Is it just for marketing purposes or do you want people interacting with your brand on a more personal level? If so, then maybe you don’t need an AI-powered chatbot at all. A simple live agent may work better for this type of interaction because they will be able to engage better with those who are asking questions and responding accordingly.
Using the Audience to Maximize Your OTT Platform’s Potential
Conversational AI is an emerging technology that is increasingly being adopted by OTT players to enhance audience engagement and monetization. It allows users to interact with content, products and services on their own terms—within a conversational interface (e.g., chatbot). Conversational AI can help you maximize the potential of your OTT platform by enabling you to:
- Find out what your audience wants. With chatbots, consumers can use simple questions or commands such as “How do I…?” or “Show me…” to get personalized answers from the bot about any aspect of your service or product offering. This helps you understand what customers need and use this information when making strategic decisions about content production, marketing campaigns etc., leading up to improving customer experience through better targeting and personalization at scale
Conversational AI will be at the forefront of innovation when it comes to audience engagement in OTT platforms.
The growing ubiquity of artificial intelligence in media, entertainment and technology (M&E) is undeniable. AI has become a fundamental part of our lives, and its application in the M&E industry is expanding every day.
From personal assistants like Siri or Alexa to chatbots like “Unroll Me” on Facebook Messenger or “Hannah Montana” on TikTok; artificial intelligence (AI) is revolutionizing how we interact with everything around us—including OTT platforms.
AI will be at the forefront of innovation when it comes to audience engagement in OTT platforms. By using machine learning algorithms that learn from past data and improve over time, developers can create unique experiences for audiences that are tailored to their specific needs. For example: if you’re watching a thriller movie like A Quiet Place, your phone might automatically silence your notifications so that you won’t get distracted by them during a tense scene; if you’re watching something more romantic like The Notebook, maybe it’ll turn off all network connections so that no one can text you during the movie! The possibilities are endless!
The future of conversational AI in OTT platforms lies in how audiences engage with the content. Audiences will become more involved with chatbots and voice assistants, which will lead to a more personalized viewing experience. This makes the OTT platform an exciting place to watch as it continues to develop over time!