If you’re a business owner, you’ve probably tried to get more customers by asking them to subscribe to your newsletter or follow you on social media. But sometimes those tricks don’t work. You can’t force people into buying from you; instead, it’s better to make them feel like they have an actual relationship with your brand. Messenger apps are a great way to do that because they help foster real-time communication between businesses and their audiences—and as a result, they’re an increasingly popular tool among B2Bs (businesses-to-business).
More than half of the global population uses messaging apps
Messaging apps are the most popular way to communicate with others, and as such, they should be part of your business strategy. More than half of the global population uses messaging apps. In fact, these are also some of the most widely used apps in the US and UK:
- WhatsApp: 1.5 billion monthly active users
- Messenger (Facebook): 1.3 billion monthly active users
- WeChat: 889 million monthly active users
If you’re looking for ways to improve your business and grow it into something bigger than it is today, then here’s another reason why you should consider adding a messaging service like WhatsApp or Messenger into your marketing plan—messaging apps have become an integral part of our lives!
People are more likely to respond to a message in a chat conversation than an email or phone call
The best part of communicating with customers on messaging apps is that it’s a real-time conversation. When you’re chatting, you can ask questions and get instant responses—something that doesn’t happen in email or phone calls. This makes messaging apps a great way to reach your audience and build relationships with them.
Messaging apps allow you to communicate with customers in real-time
Messenger apps make it easy for you to communicate with customers in real-time. This can be especially useful if your business deals with customer service or any other type of communication that requires a response from the customer within 24 hours (e.g., delivery notifications). In addition, messenger apps are also useful for communicating outside of business hours because they give you the option to send notifications and reminders through the app as well.
Messaging apps help foster relationships with customers
Messaging apps can help you foster relationships with customers.
With messaging apps, you can communicate with customers in real-time and build a relationship with them. Chatbots are also becoming a popular way to interact with your audience on social media. They’re easy to use, give customers the information they need, and help build trust between you and your audience.
Messaging apps are a great tool for reaching out to your audience in an efficient manner.
Messenger apps are a great way to reach your audience and build relationships with them.
The most important reason to use messaging apps is because they’re easy to use. Most people are familiar with how to navigate through a messaging app and will have no problem using it. Another reason why you should use messaging apps is that they’re convenient. There’s no need to go anywhere or even spend money on something if you don’t want to. With messaging apps, all it takes is your phone or computer! Another benefit of using messaging apps is they allow you to reach out directly without having someone else involved like an agent would be in traditional marketing channels like email or phone calls (but maybe not so much anymore). This means less work for everyone involved!
Another reason why businesses should use messenger applications includes:
- Personalization – You’ll be able to talk directly with customers instead of going through another person like an agent before getting their attention;
- Speed – Conversations happen quickly compared with other forms of communication where someone might take days before responding back;
- Free – There’s no cost associated with messaging applications because there aren’t any fees associated with sending texts messages via internet connection;
Another benefit of using these platforms include:
- Great User Experience (UX) – It’s easy for users who already know how these platforms operate as well as those who don’t yet understand how everything works at first glance;
Messenger apps are a great way to reach your audience and build relationships with them. They can help you connect with your customers in real-time, which makes it easier for them to respond and engage with you.