Introduction
When you’re in sales, there’s no better feeling than closing a deal. But if you don’t close enough deals, it can be a pretty bad feeling. That’s why it’s so important to find customers who are ready to buy—and that means making sure your marketing strategies focus on converting leads into sales. Current marketing approaches, such as content marketing and promotion offers, tend to focus more on acquiring customers than turning them into sales leads. While these approaches may help promote your business and drive traffic to your website or social media pages, they don’t necessarily create an opportunity for you to make the sale at that moment. Online promotion is more focused on getting an audience than making sales; many prospects will visit your site or blog but never take action because they aren’t ready yet or are simply not interested in what you have on offer right now (or both).
The importance of finding customers who are ready to buy.
The best way to increase your close rates is by finding customers who are ready to buy. When you reach out to a prospect and ask them if they need your product or service, it’s usually too early in their decision-making process. They may not know that they need what you have and may not even be aware of what options they have available.
The only way to avoid this problem is by identifying the right people at the right time and following up with them when they show interest in what you do. Once they’ve expressed an interest, then it’s time for further discussion about how your product or service can help them solve their problems.
Current marketing approaches, such as content marketing and promotional offers, focus on acquiring customers, not on turning them into sales leads.
Current marketing approaches, such as content marketing and promotional offers, focus on acquiring customers, not on turning them into sales leads. If you’re looking for a way to increase your close rate without necessarily increasing the number of leads that come in through your current channels, proactive sales is an option worth considering.
Proactive sales has its origins in direct mail advertising but has since expanded beyond that channel and into email marketing campaigns as well. It’s still used today by many companies looking for a way to turn cold prospects into hot leads—and even hotter customers!
Online promotion is more focused on getting an audience than making sales.
The first step of online promotion is to focus on getting an audience, not making sales. Getting traffic, attention, and getting people to your website or blog are all ways of getting an audience.
Once you have a decent size list you can then start looking at other channels such as email marketing and social media marketing because these are more focused on generating revenue than just getting attention.
The new approach is to proactively reach out to prospects who are ready to buy.
Reactive sales is the old approach. It’s sitting in front of your computer, waiting for leads to come in, then responding to them. The new approach is proactive sales, which means reaching out to prospects who are ready to buy. This can be done through automation and emailing people when they’re ready for a consultation or demo. Or it can be done by cold calling people who have shown interest in your business by attending an event or reading about you online.
In either case, being proactive will help you close more deals than reactive selling ever could!
The internet makes it easy to identify people who show a clear interest in products and services similar to what your business offers.
You can use the internet to find people who are interested in your product or service. Social media is an excellent place to start because there are many groups and forums dedicated to your industry, where people are already discussing similar problems, concerns and interests as you. If you don’t want to waste time sifting through thousands of irrelevant profiles, try using an email marketing tool like MailChimp or HubSpot – they allow you to target specific audiences based on their interests so that only relevant messages reach them.
By identifying people who already have a strong interest in your product or service you can increase close rates by 75%.
By identifying people who already have a strong interest in your product or service you can increase close rates by 75%.
This is because it is a lot easier to convert someone who wants what you’re selling than someone who doesn’t.
How do we find these people? Well, there are a few different ways. You could use online tools such as LinkedIn and Facebook to identify people that have shown an interest in your business through their social media activity. You can also use an automated lead generation tool like Outreach for Sales which allows you to find leads via email addresses and phone numbers stored within your CRM (customer relationship management) system or directly from Google Search queries that include certain keywords related to the type of business you run (e.g., “tax preparation services”).
Conclusion
Proactive sales can be a valuable tool in your marketing arsenal, but it requires a new way of thinking. Instead of wasting time and money on advertising that doesn’t work, you should focus on talking to people who are already interested in what you have to offer. This approach can help you increase close rates by 75%.
