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Simple Ways B2B Companies Can Monetize WhatsApp Users

——A blog about monetization and how to optimize your WhatsApp

Simple Ways B2B Companies Can Monetize WhatsApp Users

Introduction

WhatsApp has become the preferred method of communication in many countries, including Nigeria and Kenya. The messaging app is fast becoming a viable platform for businesses to build their brands and monetize customers. B2B companies can use WhatsApp as an extension of their business to connect with current and potential clients, build trust with them, and increase revenue by making sales or getting leads. Here’s how:

Use WhatsApp to overcome the sales cycle–Simply put, WhatsApp decreases the amount of time between your first engagement with a customer and when they make a purchase.

To set up a WhatsApp strategy, you need to start by asking yourself three questions.

Use WhatsApp to overcome the sales cycle–Simply put, WhatsApp decreases the amount of time between your first engagement with a customer and when they make a purchase
  • What are the key metrics of my business?
  • How can I use WhatsApp to improve these metrics?
  • What are my goals for this channel and how will they align with my company’s overall strategy?

The answers to these questions will allow you to create a clear plan for using WhatsApp as part of your overall marketing strategy, and it will help you identify where the biggest opportunities lie for monetizing your audience on this platform.

Get your existing customers to become brand advocates – Customers’ social influence is becoming more important than traditional marketing. As much as you provide a better experience through WhatsApp, your existing customers will do all the best marketing to attract more people to your brand.

  • Get your existing customers to become brand advocates – Customers’ social influence is becoming more important than traditional marketing. As much as you provide a better experience through WhatsApp, your existing customers will do all the best marketing to attract more people to your brand.
  • Optimize customer service – You need a good customer support system that can address questions or concerns of your customers within minutes. If you are unable to handle these issues on time, they might start looking at other options and stop using your product or service altogether.
  • Create an app store for B2B companies – There is no question that WhatsApp has become one of the most popular tools among businesses worldwide, but there is still no platform where B2B companies could easily find applications and solutions for their businesses through an app store model similar to Google Play Store or Apple App Store.

Use WhatsApp to build a loyal client base – Loyal customers are five times as likely to repurchase from you and four times as likely to refer new business. A loyal customer is also eight times as liable to forgive if you typically fall short of expectations. You can boost this loyalty through WhatsApp by initiating conversations with them, helping them out with problems, being prompt in responding, or even making the conversation personal by using their names.

Use WhatsApp to build a loyal client base – Loyal customers are five times as likely to repurchase from you and four times as likely to refer new business
  • Use WhatsApp to build a loyal client base – Loyal customers are five times as likely to repurchase from you and four times as likely to refer new business. A loyal customer is also eight times as liable to forgive if you typically fall short of expectations. You can boost this loyalty through WhatsApp by initiating conversations with them, helping them out with problems, being prompt in responding, or even making the conversation personal by using their names.
  • Use WhatsApp for lead generation – Create a simple template on your website that links people directly to your own personal profile on WhatsApp so they can begin interacting with you there instead of emailing or calling (which means reduced cost). You could also write a blog post that includes details about how your team uses the app or what makes it unique among other messaging options. This would help generate leads by telling potential clients why they should engage with you specifically over others in your sector.

You can use WhatsApp for monetization just by engaging in easy ways with your clients.

You can use WhatsApp for monetization just by engaging in easy ways with your clients

As you probably know, WhatsApp is a popular messaging app that allows people to communicate without using text. It also has the added benefit of being free and accessible to almost everyone on the planet. You can send messages, photos and videos through the app without paying anything at all.

One of the best ways to monetize your business using WhatsApp is by using it to overcome the sales cycle. If your products are complex or expensive, then this will be a good way for you to close deals with potential clients who may have been hesitant before they got in contact with you via chat.

Another option is getting existing customers on board as brand advocates for your business by sending them relevant information about new offers, discounts and promotions. This will help build up loyalty between both parties which results in more repeat business down the line

Conclusion

Monetizing WhatsApp users is simple. Just remember these three things: First, use WhatsApp to overcome the sales cycle by educating your customers on what they need to do next. Second, get your existing customers to become brand advocates by sharing their experiences with others via WhatsApp. Third, use WhatsApp to build a loyal client base by staying in contact with them and providing excellent customer service throughout their relationship with you.