The financial industry is changing. The way we interact with customers, the way they expect us to communicate with them, and the way we can support them has changed. So have our expectations of being able to do more, faster and more efficiently. For example:
WhatsApp can be a game changer in the financial industry
At the core of WhatsApp’s success is its simple concept: people want to connect with each other and share information. The app allows users to send messages and make voice calls at no cost, even if they are not connected to the internet. In fact, more than 1.5 billion people use it every month—including many in emerging markets where mobile phone plans are expensive or unavailable (and therefore traditional SMS messaging is cost-prohibitive).
This way of thinking—having a clear vision for how your institution can change the way your customers interact with each other—is fundamental to financial institutions looking to become digital leaders in their market space by providing customers with an exceptional customer experience that ultimately builds trust between you and your community members.
WhatsApp designed to help you communicate with customers quickly and efficiently
WhatsApp is a cross-platform messaging app that has grown to be the most widely used application in the world. With over 1.5 billion users, WhatsApp helps you to communicate with your customers quickly and efficiently.
The free app lets you send and receive text messages, photos, videos or audio files through the internet. It works on all mobile devices including Android phones, iPhones and Windows Phones as well as BlackBerry 10 devices
It’s easy to set up and use WhatsApp
- Go to WhatsApp’s website.
- Click on “Create Account.”
- Sign up using your mobile number and accept terms and conditions.
- You will receive a code in your WhatsApp account that you need to enter in order to verify your identity.
Now that you have created an account, here are some things you can do with it:
You can get more out of your WhatsApp channel with a chatbot
A chatbot is a computer program designed to simulate conversation with human users. It can be used to answer customer questions, provide information, and even assist with customer service. Chatbots are available on a variety of messaging platforms and can be used to engage in basic conversations with customers on Facebook Messenger, WhatsApp, Kik and Telegram—the top four messaging apps globally according to comScore’s May 2019 Mobile Messaging Report.
With WhatsApp, you can be more interactive, supportive and available for your customers, anytime and anywhere.
The benefits of WhatsApp are clear. With this messaging service, you can be more interactive, supportive and available for your customers, anytime and anywhere. So what exactly do you need to know?
The following are some tips to help you get started:
In summary, your WhatsApp channel can be a game changer for your financial institution. You can use it to interact with customers quickly and efficiently, whether you’re sending out important information or responding to their questions. It’s easy to set up and use WhatsApp, so there are no technical barriers that prevent you from getting started with this tool today. And finally, by using a chatbot on your channel (like the one we offer at Chatfuel), you can get even more out of your WhatsApp experience by offering an amazingly interactive customer service experience.